Shannon was hardly a household name — he never did become famous to the general public — but he had gained an iconic stature in his own academic communities, and sometimes he gave popular talks about “information” at universities and museums. He would explain the basic ideas; puckishly quote Matthew 5:37, “Let your communication be, Yea, yea; Nay, nay: for whatsoever is more than these cometh of evil” …
